University of Michigan Maximizes its K-12 Outreach – InfoReady White Paper


It falls to the University’s Center for Educational Outreach (CEO) to aggregate, manage, and promote the institution’s K-12 outreach efforts and, every bit as importantly, instill a college-going culture among Michigan’s youth.  

Serving as the hub of an enormous, and still growing, enterprise connecting parents, kids, K-12 educators throughout the state, and UM students, faculty, and staff interested and engaged in outreach, the Center needed to find a way to make what’s currently 60-some programs and opportunities, plus 24 summer athletic camps, accessible to all those audiences – many of whom had never considered the possibility of attending a UM program and were unfamiliar with navigating its extensive web presence…